I came. I saw. I commented.
UI Designer David Leggett wrote an interesting article recently, “Tabbed Navigation, and What Makes It Useful“. His first, and best, point is a physical observance: in a real-world store one has a sense of the physical size of the establishment
Read more[A personal story with a business ending] Over New Year’s, I went on a dance cruise to Mexico — a group of dancers goes on a regular cruise ship and effectively “takes over” the dancing, especially late night — and
Read moreDuring recent casual browsing, I noticed the following magicJack ad (on the left): Now can anyone tell what the heck the product is? (I happen to know, since I also remember a late night commercial that explains it.)* Put yourself
Read moreDoes your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even prepared to acknowledge that the problem exists? Ronny Kohavi from Microsoft’s Experimentation Platform had a
Read moreRecently, one of our regular readers blogged about testing with Google Website Optimizer (GWO). In the discussion thread, a respondent worried that he may not be able to use GWO because his company’s website has a database-driven content management system.
Read moreBryan Eisenberg walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product detail page. We chatted back and forth about the conversion issues involved with placing it
Read moreOften I relate stories about conversion missteps or persuasion challenges facing companies on- and off-line. Today, I’d like to relate a success story! An Open Letter to Andrew Cosslett, CEO of InterContinental Hotels Group: Dear Mr. Cosslett, As a business
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