About Me

My name is John Quarto-vonTivadar. That’s me on the right, just before I climbed the pre-Aztec pyramids at Teotihuacan, just outside Mexico City in 2018. (I love clients based in interesting spots so I can go adventuring in my free time!)

I’m an accomplished data scientist with strong business acumen who dives deep into data to interpret the root cause of customer behavior using machine learning and artificial intelligence. My talent innovating outside-the-box lets me bring cross-functional value to projects from prototype to product release and effectively translate between technology concepts and business goals, assemble highly skilled teams, and foster a culture of continuous optimization.

Together with my partners Bryan & Jeffrey Eisenberg, I invented Persuasion Architecture (“PA”), a framework for persuading people to take the action you want, which is currently in wide use on the internet and a bevy of other marketing mediums. Using PA, in aggregate I’ve directly and demonstrably contributed over $1 billion (yes, with a “b”) of additional revenues to client companies since 1999.

Here’s a link to my ATS-friendly resume, updated through 2020.

I was Chief Scientist and CTO at our firm, FutureNow, for over a decade. We took the company public a few years ago and today that company is independently run using software and concepts based directly on our original ideas. Numerous other companies have done the same.

The Software-as-a-Service products we originated at FutureNow were conceptualized by me, Bryan and Jeffrey, and I was principally responsible for the architecture, development, and scaling of the initial software as well as the intellectual property research, development and codification upon which the products are based.

I am currently active with several clients as a data scientist helping them to optimize their marketing and technology efforts online using machine learning and in some cases artificial intelligence, to increase conversion, and to back up those efforts up with hard, evidence-based facts through hypothesis-testing and experimentation. I’ve also do a lot of data science work with predictive analytics, recommendation engines, text mining, and statistical modeling.

Perhaps because of my previous careers first as a scientist at NASA and later as a commodities trader in Chicago (funny bright color coat and all), I have a particular knack for explaining complicated things in a way that ordinary people can understand and benefit from. Though I do find it somewhat ironic that I cannot explain why I’m able to explain so well!

In 2008 my fourth book, “Always Be Testing“, with co-author Bryan Eisenberg, became a best-seller and brought actionable, scientific testing techniques described in plain English to the hands of ordinary marketers and business owners. Let me share with you this free PDF version of “Always Be Testing” (approx 12.4 Mb.), since the book itself is getting on now in years and anyway the real money is in applying its ageless principles. We’ve helped literally hundreds of companies over the past ump-teen years and I know I can do the same with you and your team, however works best for you.

I’m currently (2020) working on a new book, “Data Science Concepts for Business People”. Hmm, now that’s kinda a boring title!; by the time I’m finished, I’ll have jazzed it up.

I’ve also been a featured speaker at dozens of marketing, conversion optimization, data science, predictive analytics, ruby on rails and other technology conferences. In fact, that picture of me to the left is from a keynote I gave at a conference in Tokyo, Japan. (Fortunately, they allowed me to speak in English, a welcome respite after a 14 hour flight!).

If you feel you’d like to engage me to speak at your upcoming event, contact me privately (speakjohnspeak – at – johnquarto.com). I may be able to accommodate you by presenting in English, French, German or Italian, depending on the topic, your level of translation support, and your audience’s proclivity towards giggling. I’m also available if you need guidance in getting your start-up off the ground.

Personally, I’m an avid swing dancer, political junkie, foodie, history buff, and deep-thinker. Talk to me privately if you’d like to learn more on those fronts.