April 2013 – JohnQuarto.com

This is a continuation of my exploration of negative metrics thread which covers how to think about your negative metrics and how to set them up as part of your testing and optimization process. It’s based on earlier work I’ve published

Thinking About Your Negative Metrics

April 16, 2013May 1, 2013

John Quarto-vonTivadar

Headline, Metrics, Optimization & Testing

“Negative” metrics — You might prefer the term “Deoptimization Metrics”. Either way they can be just as important to your continuous optimization efforts as your positive ones. The purpose of a negative metric is to isolate for you the deleterious

JohnQuarto.com

Month: April 2013

Setting Up Your Negative Metrics

Thinking About Your Negative Metrics