I came. I saw. I commented.
Apparently, my work is good enough to steal, at least insofar as making it onto a torrent download site! It’s been 4 years since the book made the best-seller list, in some ways I’m insulted it took this long
Read moreThe start of a new year is a popular time for resolutions. Of course, even among marketing cognoscenti new year’s resolutions rarely involve analytics and key performance indicators (KPIs) — so I’d like to take this opportunity to outline a plan you can follow to slim down and shape up in 2012, metrics-wise.
Read moreWhy Test? The purpose of testing is not to find out what works, but rather to find out what does not work. I often encounter clients who have what they consider a large percentage of “failed” tests. Yet these tests reveal
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