Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization when you are done viewing the video.
[youtube]http://www.youtube.com/watch?v=60xuSEc7lxA[/youtube]
Bryan and I co-authored a book all about testing and helping you figure out what to test. It’s called Always Be Testing: The Complete Guide to Google Website Optimizer (published by Sybex/Wiley) and we’re expecting it out in August 2008; you can order it now on Amazon.
Video: How to Do A/B Split-Testing on Lower Traffic Sites